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Hinrich J. Woebcken, former President and CEO for Volkswagen Group of America, Inc., has joined Bestmile’s Advisory Board.


Woebcken has worked in the automotive industry for more than 30 years, including a 10-year tenure with BMW Group. He assumed the role of President and CEO for the Volkswagen Group of America, Inc., in early 2016, and took on the role of Executive Strategy Advisor in November of 2018.


“Hinrich brings deep experience with automotive OEMs and Tier-1 Suppliers to our advisory board,” said Raphael Gindrat, CEO of Bestmile. “As automotive technology and business models change in the era of Mobility as a Service, his expertise will be invaluable to Bestmile and to our customers.”


“The automotive industry is in the midst of the greatest transition since its inception more than a century ago,” Woebcken said. “The shift from selling vehicles only to selling mobility creates enormous opportunities for companies like Bestmile that enable ultra-efficient mobility services.”


Bestmile is uniquely positioned to facilitate the transition to a mobility service business model. Its Fleet Orchestration Platform enables vehicles of any brand or type, autonomous or human-driven, to work together as intelligent fleets. Mobility providers around the world use the platform to offer ridehailing, robotaxi, autonomous shuttle and micro-transit services that deliver predictable performance for operators and passengers.


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