Supporting Multi-Services Operations
June 10, 2021 | Company Blog
Imagine a person needs a ride from a home or office to the train station. He or she opens the local transport operator booking app, enters a destination, and sees a range of options:
All options are delivered by the same service provider, enabling our traveler to select the option best suited to him/her based on convenience, cost, and comfort.
Companies are always trying to generate more business and offer better services with fewer resources. The mobility industry is no different, and public and private mobility services providers are looking to move more people with fewer vehicles to maximize fleet efficiency and utilization while innovating to compete with new entrants. Cities are also looking to make better use of infrastructure, reduce congestion and pollution.
One shift is from designing services based on vehicles and fleets to designing services based on demand. The goal is to offer a mix of services from a single fleet, mixing vehicle types to provide on-demand and fixed-route services simultaneously or changing service options as demand changes.
Technology can enable mobility providers to deliver demand based, multi-service operations, communicating with vehicles and drivers of various types as demand profiles change daily, weekly, and monthly.
Multi-service operation examples include:
The key to this kind of flexibility is a fleet orchestration platform that orchestrates multiple vehicle and service types at scale. It should respond to real-time demand and be able to direct the right vehicle to the right place at the right time while also considering historical and real-time data across the service area.
Using a single platform to design, deliver, and optimize multiple services as demand shifts provides a tremendous opportunity for mobility providers to take their operations to new levels of performance by:
The opportunity is now, as operators rethink mobility in a new era of traveler expectations and as cities look to keep the traffic and emissions reduction seen in 2020. Thinking beyond the traditional bus, ride-hailing, and micro-transit services and exploring how they work together creates exciting possibilities.