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Imagine a person needs a ride from a home or office to the train station. He or she opens the local transport operator booking app, enters a destination, and sees a range of options:  

  •   A bus that will arrive in 10 minutes, takes 20 minutes to reach the station and has just 10 riders with a capacity of
    forty, for a $3.00 fare.
  •   A ride-hailing vehicle that will arrive in 5 minutes for a solo ride, takes 15 minutes to reach the station and costs
  •   A micro-transit or autonomous shuttle bus that is a five-minute walk to a virtual stop, will take 15 minutes to reach
    the station and costs $5.00.


All options are delivered by the same service provider, enabling our traveler to select the option best suited to him/her based on convenience, cost, and comfort. 



Doing Better with Less  

Companies are always trying to generate more business and offer better services with fewer resources. The mobility industry is no different, and public and private mobility services providers are looking to move more people with fewer vehicles to maximize fleet efficiency and utilization while innovating to compete with new entrants. Cities are also looking to make better use of infrastructure, reduce congestion and pollution. 


One shift is from designing services based on vehicles and fleets to designing services based on demand. The goal is to offer a mix of services from a single fleet, mixing vehicle types to provide on-demand and fixed-route services simultaneously or changing service options as demand changes.  



Multi-Service Fleet Efficiency  

Technology can enable mobility providers to deliver demand based, multi-service operations, communicating with vehicles and drivers of various types as demand profiles change daily, weekly, and monthly. 

Multi-service operation examples include:  

  •   Running a fixed-route service during peak hours and changing to on-demand services in evenings and weekends
    when demand is lower.
  •   Enabling travelers to choose their preferred service and vehicle type from a booking app—say a ride-hailing service
    when privacy is required or a micro-transit bus with guaranteed passenger spacing.
  •   Using a single fleet for last mile transportation of both people and goods. 


The key to this kind of flexibility is a fleet orchestration platform that orchestrates multiple vehicle and service types at scale. It should respond to real-time demand and be able to direct the right vehicle to the right place at the right time while also considering historical and real-time data across the service area.   



Simplify Operation  

Using a single platform to design, deliver, and optimize multiple services as demand shifts provides a tremendous opportunity for mobility providers to take their operations to new levels of performance by:  

  •   Managing multiple types of services, vehicles and locations 
  •   Maximizing fleet efficiency and utilization    
  •   Simplifying operations and reduce overhead costs  
  •   Sharing vehicles seamlessly across multiple services and locations 
  •   Adapting service and vehicle types dynamically as demand changes 



Think Outside the Bus  

The opportunity is now, as operators rethink mobility in a new era of traveler expectations and as cities look to keep the traffic and emissions reduction seen in 2020. Thinking beyond the traditional bus, ride-hailing, and micro-transit services and exploring how they work together creates exciting possibilities.  






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