Bestmile Hires Connected Mobility Leader to Head Business Development

William PeatmanPress release

sebastien ruffino bestmile

Bestmile announced the appointment of Sebastien Ruffino as Head of Business Development and Strategic Alliances to build the company’s relationships with the global automotive industry.

Sebastien brings more than 20 years of experience in sales, product development, marketing, and partnership management. He has over a decade of experience in the connected mobility space and is a recognized expert on smart cities and the future of mobility.

“Sebastien is widely respected and well-connected within the automotive industry”, said Raphael Gindrat, CEO of Bestmile. “He will be instrumental in strengthening existing relationships and creating new alliances to help Bestmile expand our ecosystem and to be recognized as the partner of choice for any new mobility service.”

Since 2005, Sebastien held executive leadership roles at global navigation brand TomTom, where he brought his passion for mobility services and his business development expertise to several divisions of TomTom Group. Sebastien led efforts to bring TomTom into the automotive industry by forging the company’s first agreement with Renault Carminat. More recently he was head of a TomTom business unit very active in logistics and telematics.

Prior to TomTom, Sebastien spent a decade in the automotive industry in various roles from product management to sales management positions at COBRA and FICOSA. He holds a Master of Project Management degree from Ecole Centrale Paris and an MBA in International Business from Concordia JMSB in Canada.

“Bestmile is the most proven, successful mobility services platform in the industry and I’m excited to join the company,” Ruffino said. “It has a world-class executive team as well as the engineering and development talent to succeed.”

Auto manufacturers and connected mobility services businesses around the world are building the vehicles and technologies that will need to work together to support new autonomous and human-driven mobility services. Sebastien will be responsible for creating and growing partnerships with these businesses, enabling them to connect with operators and passengers through Bestmile’s platform.

About Bestmile

Bestmile empowers mobility providers to deploy, manage and optimize autonomous and human-driven vehicle fleets, supporting fixed-route and on-demand services, regardless of the vehicle brand or type. Bestmile’s mobility platform allows operators to support multi-modal, multi-service offerings in a safe and efficient manner by integrating autonomous vehicles in the existing transportation ecosystem. Bestmile’s autonomous mobility service platform is being used daily in shared electric autonomous vehicles in pedestrian areas and public roads. Incorporated in 2014, Bestmile has global offices in San Francisco (USA) and Lausanne (Switzerland). For more information, visit